Namib Mills

iWits, in collaboration with Advantage, created the Polana Cookbook Namib Mills. The Polana Cookbook aims to promote Pasta Polana by providing consumers with a source of pasta dish inspiration.

The website makes use of Machine Learning techniques to enhance and tailor the visitors’ experience.

Presenting the visitor with recipes they are most likely be interested in. It allows visitors to add ingredients they prefer preparing or ingredients they are allergic to.

View SiteThe Polana Cookbook

The Polana Cookbook

The Polana Cookbook

Upon first access the visitor is presented with recipes ranging in ingredients, preparation difficulty, etc. As the visitor continues to use the website, their preferences are saved. The recipes on the home page changes, based on the visitors preferences.

The Polana Cookbook Menu

The Polana Cookbook Menu

The content (or recipes) showcased on the website differs from visitor-to-visitor. Certain data is collected about the visitor, as they interact with the website. This data is used to tailor the recipes displayed, based on what the visitor likes or dislikes.

Visitors can filter recipes based on the leftovers they have in their fridge. The ingredients they are most interested in. Or the ingredients they are not interested in or may be allergic to.