Advantaged Y&R approached iWits in 2016 requesting assistance with the custom development of their own Online Presence.
At the time they considered using a range of third-party solutions; however found that all these solutions were limited – thus the only approach that would provide them with true creative freedom was a custom developed website.
After receiving the visual design (look-and-feel) we custom developed the front-end and integrated it with the iWits Proprietary Content Management System (CMS) allowing the client to manage the content, images, documents, and videos on the website in-house.View Site
Due to the main objective of the website being to showcase the projects completed by Advantage Y&R the Home Page was converted into the Work Page, ensuring that their projects are showcased directly from the Home Page.
Upon clicking on one of the projects showcased on the Work (or Home) Page, the project “details” page is opened. The main aim of this page is to provide visitors with an overview of the various mediums used during the Advertising Campaign.