Mixed Reality (MR) has the potential to change how your customers engage, communicate and relate to your business, products or services.
It allows you to introduce a new and digitally expansive experience to your customers.
What is Mixed Reality?
Imagine viewing a scaled 3D model of your product in real life, allowing your customers to interact with it. Comparing the product to prior versions or virtually modifying it in real time.
Create a new environment for your customers, suppliers, or employees.
Mixed Reality (MR) refers to the concept in which you mix the physical world (or reality) with a computer-generated one. Creating an environment for the consumer. An environment which may or may not exist in the real world. Mixed reality is made possible with the use of (a) Virtual Reality and /or (b) Augmented reality.
Virtual Reality (VR) creates an experience for the user. An experience that blocks out the real world, and replaces it with a virtual one using 360-degree videos, photos or fully interactive computer-rendered environments.
As the real-world is replaced with a virtual one, the user can immerse in the virtual world.
Unlike Virtual Reality, Augmented Reality does not remove the user from the real world. Instead, it introduces digital aspects into the users real world. It allows the user to view, interact, and modify digital elements on or in real world scenarios.
Furniture retailers have used AR to allow consumers to “see” what a product would look like in their environment. It allows the consumer to place a scaled 3D model of the product in the desired location - allowing the consumer to decide if the product is suited for their lifestyle.
Benefits of Mixed Reality
Mixed Reality allows your brand to stand out among your competitors. It allows you to provide your customers with unique experiences that no other competitor is offering.
Mixed Reality can improve customer engagement with your products, services or business.
Mixed Reality allows you to connect with your consumer on a personal level.