Machine Learning is not something from a science fiction movie. In its simplest form it refers to a computer that collects information, and learns from it.
Machine Learning, in its simplest form, refers to a computer that collects information, and learns from it.
A concept that is not at all new. For years, Meteorologists use the concept to predict natural disasters. Economists use the concept to predict economic trends. The only difference is the method in which the concept was executed.
Today, Machine Learning allows you to execute the same concept only at a larger volume and pace. Machine learning allows you to provide tailored online experiences for your customers, without any human intervention.
Machine Learning can be used to:
Automatically send users’ promotional material based on their interest, gender, location, age, etc.
Change the content made available on your website based on the users’ preference, interests, etc.
Improve search functionality on a solution by giving the user results best matched to the keyword used and the interest preferences or interests.
Predict product or industry trends, based on previous behaviours and purchases.
And so much more.
Benefits of Machine Learning
Machine learning has become increasingly important due to the changes in human behaviour the internet has imprinted. The benefits of Machine Learning includes:
The ability to better understand your customers. This is done by collecting information about your customers behaviour, interests, browsing patterns, etc.;
It allows you to provide your customers with a tailored experience when using your digital solutions;
Improving your marketing campaigns by promoting products or services to customers most likely to engage with the campaign or purchase the product;
Machine learning can improve your eCommerce services by recommending products that the customer would be most interested in;
It could give you a competitive edge by predicting product trends. Allowing you to change your product offering to supply the new product demand;
Machine learning could be used to increase the speed and accuracy at which a new candidate for a vacancy is short listed.
Machine learning cannot be implemented today and expected to work tomorrow. It requires a systematic approach, which is integrated with your business approach and strategies. At iWits we ensure to take you through each step, ensuring that the end results serves a purpose for your business.