My name is Yolinda van der Linde. I am a Custom Programmer by heart, but currently the Managing Member at iWits, while working on 4 other business ventures with my partner.
I started my career as a Graphic Designer working for a (what was then small) Advertising Agency, working my way up to a Project Manager of one of the first custom Web Development firms of its time. While some may think things came easy to me in life – it did not – I was driven from the day I left school. My main aim was to soak up as much information and guidance as possible, in order to open up my own web development company one day.
In my last job interview I was asked the typical question, where do you see yourself in 5 years? I smiled at the manager and answered – "In your chair."
Exactly 5 years later my partner Rudi Esterhuysen and I opened iWits. Since then we’ve been striving for Service Excellence, growing with our clients. Even with 12 + years of coding experience, I get as excited today as I did on the first day when starting on a new project.
While I am currently putting all of my energy in iWits, it is not the only venture I am running with my partner. We have 4 other smaller ventures and when ready we will share with the world.
Here is a bit more about my Professional Career.
October 2012 - Present
Upon returning from Thailand I decided to pursue my lifelong dream and opened iWits. While finalising the documentation and getting paperwork in order, I provided Freelance Development services to a couple of clients in and around Windhoek.
Once the paperwork was finalised I ventured out to find clients. Soon I started developing Custom Online Presences. During the day my full focus was on iWits and at night I researched new technologies and methods to improve user experiences online and the products and services offered at iWits.
By the end of 2013 I joined forces with my current partner. During 2014 we launched the iWits Blog which is used to share interesting and important internet related information with our clients and the public.
We also ran an "Online Scavenger Hunt" which was aimed at teaching online users the importance of Terms and Conditions. We spent countless hours researching new methods of programming, solutions to solve business problems for our clients, and new methods and solutions which will allow our clients to further market their businesses online.
Combining all the knowledge and experience gained throughout the years we started producing Custom Developed Business Solutions for our clients.
Today, we offer our clients a range of Online Solutions and Services, including but not limited to:
Each day we strive towards service excelled and to provide our clients with innovative solutions – to solve problems they didn’t know they have.
February 2012 - July 2012
In 2011 I decided it was time for a sabbatical. I hoped on an airplane and off I went to teach English in Thailand. Not knowing what to expect I first decided to complete a TESOL course at a company based in Hua Hin, Thailand – XploreAsia.
While busy with my TESOL course, I provided the host company with a lengthy analysis document regarding the position of the online presence – I also mentioned a couple of ways we could improve on it. Upon reading the document I was offered a permanent position and immediately joined the XploreAsia team as the Digital Media Manager.
Each month I not only focused on the Digital Presence of the company, but I assisted in a variety of other aspects of the company. I assisted with the organising and facilitation of the monthly Non-profit English camp as well as the cultural excursions.
Photography was another exciting part of the job description; I was responsible to record each cultural excursion for posts on various Social Media platforms as well as the website.
My responsibilities at XploreAsia included, but were not limited to:
May 2008 - November 2011
In May 2008 I joined the (again) all-male Programmers at ProDG Development and Design cc. During my first couple of months I migrated from Development using Typo3 and Typo Scripting to the custom Design and Programming of both websites and Content Management Systems (CMS) using PHP, HTML, CSS, and a PEAR Framework.
After a couple of short months, I was ready to develop my very first website with a custom CMS. During my time at ProDG I embraced learning new programming techniques and methods - striving towards the improvement of not only my code, but the overall user experience of the end-user.
While at ProDG I worked on projects such as the MTCs Samsung, LG Cookie, and iPhone launch websites, Meatco, Spes Bona, Just Holidays, MTC, and many more.
My responsibilities at ProDG included, but were not limited to:
February 2006 - April 2008
After realising my passion for the Internet and Coding, Interact FCB the sister company of Intertech, moved me to Intertech where I joined the all-male development team.
Intertech provided their clients with fully dynamic websites, designed and developed based on international standards using Typo 3 - a third party Content Management System (CMS). This also meant that there was a lot for me to learn, before I could start coding.
Using my talent to learn new programs I quickly learned both Typo 3 and Type Scripting, the language used to write commands and execute functions within Typo 3 - and developed my very first fully dynamic website.
While at Intertech, I worked on projects like the Bank Windhoek Arts Festival, Capricorn Asset Management, Capricorn Investment Holdings, the MVA Fund, Bank Gabarone, Namibia Breweries, and many more.
My responsibilities at Intertech included, but were not limited to:
December 2005 - January 2006
During college I spent 2 weeks doing "practical" work at Interact FCB in Walvis Bay, by the end of my 2 weeks I was offered a permanent position once I completed my course.
Upon my return from South Africa I immediately started working at Interact as a Graphic. The Interact FCB team was filled with passionate Graphic Designers - and the sister company had a couple of passionate Developers - who took it upon themselves to give me in-house training on both Design and Development.
I worked on a range of projects, from designing a vacancy advert for a local newspaper to a new corporate identity for a company.
While at Interact my responsibilities included, but was not limited to:
During my first couple of months at Interact, the company was awarded the Bank Windhoek Advertising account; which was a brilliant time for the company to move to Windhoek. We were all keen, and within a month both the company and the team where up and running in Windhoek – embracing the wonders of city life.
While at Interact, I spent most of my time in the Intertech office – the sister company of Interact – who specialised in the development of dynamic websites using Typo 3, a third-party Content Management System (CMS).
It is almost impossible to list all projects completed in a 12+ year timeframe, thus I’ve taken the liberty to select a few projects which I think showcase my abilities.
The website for NHP was conceptualised, designed and developed in 2013. The website is not only responsive, but was one of the only websites (at the time) that catered to featured phones (who made up more than 40% of devices being used in Namibia). In addition to the fully compatible website, the NHP website provides existing and potential customers with a range of tools assisting in selecting the scheme that best suits their family needs.
I have been working on Ohorongo Cement since 2010, when I first developed the website while working at ProDG. In 2013, under the capacity of iWits, we conceptualised, designed and developed a new Online Presence for Ohorongo Cement. In 2017 we made UI changes to the site again to further enhance their online presence. In addition to the conceptualisation, design and development of the website I have also provided Ohorongo Cement with various Social Media Management and Online Advertising services.
In 2013 I conceptualised, designed and developed a new online presence for the Namibian Agronomic Board. The main aim of the Online Presence is to provide visitors with useful Spot and Future Pricing on both Wheat and White Maize. This information is presented to visitors in the form a jQuery graph.
The Namibia Trade Information Portal is an Online Portal which allows traders to find important information, rules and regulations regarding the importing and exporting in Namibia. While on the project various consultations with members of both the Government and the Private Sector was held to determine the full scope of needs. I then formulated the functional and technical specifications based on the final concept, and provided overall client management services while my partner Rudi Esterhuysen developed the website.
Hollard Namibia, one of Namibia’s biggest insurance companies approached iWits to create a value added service to their existing portfolio, which allows those seeking value added insurance for their vehicles could achieve it by completing a form online, thus streamlining the application process for applications.
I was the key contact person with Hollard, and created the concept and managed both the project and the client's needs.
While at ProDG, from 2008 to 2011, I worked on a range of digital projects for MTC. During my time at ProDG I assisted in the development of various product launch websites for products like the LG Cookie, iPhone, Blackberry, etc. I also assisted in the development of their (then) new online presence; this was the first MTC online presence to compare mobile phone specifications with one another. I also designed and developed the very first Netman website and worked on other ad-hoc requests from the client.
I started working on Agra Limited for the first time in 2008 while at ProDG. When we opened iWits we then approached Agra again to re-design and develop their current online presence. While I did not personally develop the front-end, I assisted with the Content Management System (CMS) Development, Project Concept and Client Management.
I conceptualised and designed a Customised Online Solution for a local business, which acts as both a bridging and automation system to manage the clients Debit Orders. The Online Solution has been integrated in such a way that it is fully compatible with Bank Windhoeks’ Debit Order standards.
Note: Due to security reasons no screenshots are made available online.
Nexus Group is Namibia’s leading building and civil construction group, also operating in neighbouring countries Zimbabwe and Botswana. Nexus has also expanded their operation to include Property Development.
My Partner and I worked on the concept together, while I managed the client and the project at hand.
The Polana Cookbook is a niche pasta driven recipe website, with a unique user experience. Most of the features available on the Polana Cookbook can be used without the requirement of creating an account, this entices more interaction, while the Machine Learning alters the experience and offers more relevant recipes to the user and their preferences.
I assisted my partner with the concept of the project, while managing the client and the Advertising Agency (Advantage Y&R) who created the design for the project.
As part of my passion for the Internet I write regular articles which are shared on iWits Insights. These articles range in topics from a useful SME Tool to the sharing of ideas, information and new technologies that can be used in Namibia.
Feel free to complete the form below to contact me about any questions / queries you may have.